Overview
Overview
Davis Art is an established supplier of art materials serving artists, educators, students, and creative professionals. As its online presence became increasingly important to the business, the performance and technical foundation of its website became a growing priority.
Ten24 partnered with Davis Art to modernize the site’s content management platform, improve overall website performance, and address technical issues affecting its search engine rankings.
The Challenge
Davis Art’s existing website was built on a legacy CMS version and the team needed to improve the performance and flexibility required for a modern digital experience. Website speed had become a concern, while technical challenges were also impacting the site’s SEO performance and search rankings.
The project was not simply to move the website to a new platform. Ten24 needed to migrate the existing content and functionality while creating a stronger technical foundation for future performance and search optimization with a refreshed version of the content management system.
The Solution
Ten24 worked closely with the Davis Art team to migrate the website’s content management system to a modern platform designed to provide improved performance, flexibility, and maintainability.
CMS Migration
Ten24 planned and executed the migration of the Davis Art website to a new CMS platform, ensuring that existing content and functionality were transitioned while establishing a more modern technical foundation.
The new platform provides Davis Art with greater flexibility for managing its website while making it easier to maintain and optimize the digital experience over time.
Website Performance
Following the migration, Ten24 focused on improving the site’s overall speed and performance. The team addressed technical and platform-level factors affecting page load times and worked to create a faster, more responsive experience for visitors.
Performance improvements also help establish a stronger technical foundation for continued website optimization and growth.
SEO & Search Visibility
Ten24 worked directly with the Davis Art team to identify and resolve technical issues affecting the site’s search engine rankings.
The engagement included reviewing the site’s technical SEO foundation, identifying ranking-related issues, and implementing improvements designed to help search engines more effectively crawl, understand, and index the website.
By addressing both the platform and SEO challenges together, Ten24 helped create a stronger foundation for Davis Art’s ongoing organic search strategy.
The Results
The CMS migration gave Davis Art a more modern and maintainable platform while improving the overall performance of the website.
Ten24 also helped identify and resolve technical SEO issues that were affecting search visibility and rankings. The combination of a stronger CMS, improved site speed, and a cleaner technical SEO foundation provides Davis Art with a more scalable digital platform for continued growth.
The work also established an ongoing technical foundation that allows Davis Art’s team to continue improving website performance and search visibility over time.
