Ten24 Selected to Lead Product Development and Go-to-Market Strategy for Plus.Fan

Ten24 will be the product development and strategic launch partner for Plus.Fan, a next-generation fan engagement platform designed to help sports clubs build stronger relationships with supporters while creating new digital revenue opportunities. As part of the engagement, Ten24 will lead the initial product strategy, user experience, and software development of the Plus.Fan platform while also providing go-to-market strategy to support the product's commercial launch. Plus.Fan is designed to help sports organizations better understand their supporters through first-party fan data while delivering personalized digital experiences, memberships, exclusive content, and new engagement opportunities that strengthen loyalty throughout the season. "Building a great product requires more than writing code - it starts with understanding the customer, validating the market opportunity, and creating an experience that solves real business problems," said David Crouch from Ten24. "We're excited to partner with Plus.Fan from the earliest stages, helping shape both the product and the strategy that will bring it to market." The engagement highlights Ten24's approach to product development, combining customer research, UX design, product management, engineering, and commercialization into a single delivery team. By working alongside founders from concept through launch, Ten24 helps organizations reduce development risk while accelerating time-to-market. For Plus.Fan, the initial phase of the project includes product planning, wireframing, user experience design, platform architecture, software development, and launch planning. The platform will focus on helping clubs own their fan relationships rather than relying solely on third-party social media platforms, enabling teams to create more meaningful engagement while unlocking new membership, sponsorship, and commerce opportunities. Sports organizations are increasingly looking for ways to build direct relationships with their supporters,. Plus.Fan has a compelling vision, and we're looking forward to helping bring that vision to life. The partnership reflects Ten24's continued focus on working with startups and growth-stage companies to transform innovative ideas into scalable software products through strategic product development and execution.