Overview
Overview
Paricon Technologies is a technology company providing advanced interconnect and packaging solutions for demanding applications across industries including aerospace, medical, and data center markets. As the company continued to expand its product offerings, it needed a modern digital presence that better reflected its capabilities and made it easier for customers and engineers to discover its solutions.
Challenge
Paricon’s existing website needed a refreshed content strategy, structure, and presentation to better communicate the breadth of its products and technical capabilities. The company also needed a more effective way to promote its test and development kits and provide customers with a clearer path to explore and learn about its products. Engineering customers are looking to quickly purchase and test Paricon’s products.
Solution
Ten24 Group redesigned and rebuilt Paricon’s online presence, refreshing the site’s content, information architecture, and overall structure. The new experience creates a clearer and more modern way to present Paricon’s technologies, products, and industry applications.
A key component of the new site is the storefront to for engineers to quickly purchase Paricon’s test and development kits, giving engineers and customers an easier way to discover available kits, understand their applications, and explore Paricon’s technology.
The refreshed site also creates a stronger foundation for future content and product expansion, allowing Paricon to more effectively communicate its expertise and engage customers across its target markets.
Results
- Modernized Paricon's overall digital presence
- Improved site structure and organization of technical content
- Created a clearer path for customers to discover products and solutions
- Introduced a dedicated format for promoting test and development kits
- Strengthened product and industry-focused messaging
- Created a scalable foundation for future content and product growth