Product Strategy & Vision
Defining what to build, for whom, and why - connected to user needs and business goals, not assumptions.
- Problem validation and target customer definition
- Competitive and technical landscape review
- MVP vs. long-term product roadmap
- Success metrics tied to business outcomes
This phase ensures your product strategy supports how you plan to acquire, retain, and monetize customers.
Product-Market Fit
Market analysis, user research, and competitive positioning to validate demand before you commit to build.
- Ideal customer profiles and early adopters
- Core value propositions and differentiators
- Demand signals and willingness-to-pay validation
- Positioning against existing alternatives
By aligning product decisions with your GTM strategy, we help ensure you're building what the market actually needs.
Pro Forma & Business Case
Revenue modelling, pricing strategy, and financial projections to stress-test viability before investment.
- Pricing strategy and revenue model options
- Cost structure and unit economics
- Break-even analysis and funding runway
- Investor-ready business case summary
Roadmap & Proof-of-Concept Development
Prioritised roadmap and proof-of-concept builds that validate the core proposition with real users, fast.
- Scoped MVP build focused on the core proposition
- Real-user testing and go/no-go decision criteria
- Rapid iteration based on early usage data
- Clear roadmap for what comes after validation
Why Ten24 for Product Development
An experienced software development and product team - growth and technical expertise under one roof.
We understand lean teams and tight timelines and how to make the most of both.
More than code - we'll build something and figure out how to sell it.
What We're Building
Career Management
Fan Engagement
Audit & Compliance